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CONTEXT MARKETING V/S CONTENT MARKETING

Successful businesses understand that their customers' needs and preferences are constantly changing. Current media consumers are picky when it comes to the types of media they consume.

Successful businesses understand that their customers' needs and preferences are constantly changing. Current media consumers are picky when it comes to the types of media they consume. They no longer place as much emphasis on bottom-up marketing methods as they once did. People prefer that companies shape the information they produce to their preferences rather than the other way around.Context marketing is a good approach to consider implementing if a company wants to up its advertising game. It's a customer-centric approach that entails sending relevant content to the audience you're trying to reach based on what they're doing at the time. The ultimate goal is to "capture" your customers while they are already engaged in an activity related to your brand.Consider a mother who is looking for a simple recipe on YouTube to prepare lunch for her children. After she selects the video she wants to watch, a pre-roll advertisement appears before she can access her content. The pre-roll video promotes a bento or lunchbox manufacturer. The mother believes that this will benefit her family, so she uses the provided website to order bento lunch boxes for her children. This would be a significant victory for the context marketing strategy.


Context Marketing v/s Content Marketing:


However, just in case, here's a quick rundown of content marketing for brands that consistently promote their goods and services.
The two most important aspects of content marketing are content creation and distribution. You can create a wide range of digital content, including short and long-form movies, static images, 2D and 3D animations, blog articles, and 360 videos, to name a few. The goal of this content is to pique a reader's interest in a specific brand, but it does not use consumer preferences as an insight directly.Context marketing differs from other types of marketing in that it uses data-driven insights to target customers at the most appropriate times. If a company wants to create a contextual campaign that captures customers' attention by promoting a product or service that is relevant to the situation in which they find themselves, they have a number of options from which to choose.
To promote a call-masking app, for example, you could write a series of articles extolling the virtues of the software. These would be promoted to a large number of people through your social media channels and paid media placements. Regardless of its potential success, this strategy is unlikely to yield the desired return on investment (ROI).You can also use a context marketing strategy by inserting app advertisements into YouTube videos about practical jokes. You could also use Google AdSense to have advertisements for your company appear whenever people search for information about phone privacy issues. If you used this technique, it would be much easier and much more efficient for you to meet your marketing KPIs.


Advantages of Context Marketing:


Context Converts: Understanding your customers' journey is critical to achieving high conversion rates. The traditional marketing technique was built around a funnel, with the brand acting as a guide for the customer on their way to making a purchase. Context marketing necessitates first analysing the needs of the target audience before pushing material to them. Adopting this method results in improved content performance as well as an excellent conversion rate.


When compared to a content-based strategy, a performance-based approach can provide brands with more cost-effective and time-saving benefits. To sell your goods or services, you do not need to devise an infinite number of marketing strategies. You only need one or two key pieces of content, time their distribution so that they appear at the best possible time, and you will see positive results.


Context is Maintained: Every brand strives to stand out from the crowd in order to differentiate itself from the competition. In an already oversaturated digital environment, the ability to stop people's thumbs is king.