Every working professional in a world with over 170 million daily social media users should understand the basics of digital marketing. Digital marketing, often known as e-marketing, is the activity of advertising a product using digital means.

Every working professional in a world with over 170 million daily social media users should understand the basics of digital marketing. Digital marketing, often known as e-marketing, is the activity of advertising a product using digital means.Every day, an increasing number of individuals consume information in digital form. Digital marketing will soon completely replace traditional forms of advertising. When compared to traditional marketing strategies, digital marketing offers several advantages.
You can interact with a much larger audience swiftly and efficiently when you employ digital marketing tactics. As a result of technology advancements, traditional marketing departments and agencies have seen considerable customer loss. People today consume digital media predominantly through portable devices such as smartphones and tablets, as well as desktop and laptop computers.


The phrase "digital marketing" refers to a company's or organization's use of any digital medium to advertise and promote its goods and services to clients. Mobile devices, the internet, search engines, social media, and other digital mediums are all used in digital marketing.

Is Digital Marketing Effective?

While more people used to shop in physical stores, the growth of digitization has resulted in a significant decrease in this activity as customers prefer to perform their personal and family shopping online. Because the internet is the sole area where your target demographic spends their time, there are various advantages to using digital marketing.


The phrase "digital marketing" first appeared in the 1990s. The contemporary age of technology began with the development and expansion of the internet, as well as the Web 1.0 infrastructure. Users could find what they were looking for on the Web 1.0 platform, but they couldn't share their discoveries. Until that time, marketers all around the world were sceptical of the internet media. They had no clue if their approaches would work because the internet had not yet been widely deployed.

HotWired began utilising banner advertisements to promote their website immediately after the first online clickable banner appeared in 1993. This marked the beginning of the transition of marketing into the digital era. Innovative new technologies began flooding the digital market in 1994 as a result of this sluggish shift. Yahoo made its debut that same year.
After becoming popular as "Jerry's Guide to the WWW," Yahoo received around 1 million hits in its first year.

As a result, the digital marketing sector experienced substantial transformations, with firms retooling their websites to improve search engine exposure. LookSmart, HotBot, and Alexa were among the first search engines and tools to arrive in 1996.Web 2.0 urged customers to actively contribute rather than passively receive content. People may now connect and do business online thanks to Web 2.0. Terms like "super information highway" have evolved to characterise the web. As a result, the amount of information transfer increased dramatically, with digital marketers' usage of various channels contributing to an estimated $2.9 billion in income from internet advertising in the United States in 2004.

Following that, the fast growth of social networking sites. MySpace was the first social networking site, but Facebook swiftly surpassed it. Many businesses perceived the development of new websites as exciting new outlets for promoting their goods and services. It brought in new growth potential and represented a watershed moment for the organisation. They needed to discover new ways to sell their products and make the most of the social media site now that they had additional tools at their disposal.

With the introduction of the cookie, another watershed point in the evolution of digital marketing happened. Marketers were increasingly attempting to identify new applications for the technology. The normal patterns of use of Internet users might be observed in order to tailor advertisements and other marketing materials to each user's tastes. The initial cookie's goal was to remember the preferences of users. Cookies have changed throughout time, and current ones are engineered to give advertisers a variety of ways to gather concrete information about site users.

What are the main distinctions between traditional marketing and digital marketing?

New advertising media have emerged as a result of technological breakthroughs. Traditional marketing strategies have taken a back seat in most modern businesses with the emergence of digital marketing. It decreased the barrier to entry for marketers looking to engage with their target audience while raising conversion rates. Businesses all across the world have adopted digital marketing to extend their consumer bases over time.